:root{
  --red:#e30613;
  --red-dark:#c9000c;
  --ink:#1f1f1f;
  --muted:#6f6f6f;
  --line:#e7e7e7;
  --soft:#f6f6f6;
  --white:#fff;
  --max:1240px;
  --radius:24px;
  --pill:200px;
  --heading:#707070;
  --heading-dark:#626262;
  --shadow:0 10px 30px rgba(0,0,0,.06);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:Montserrat,Inter,Arial,sans-serif;
  color:var(--ink);
  background:var(--white);
  line-height:1.65;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
.container{width:min(calc(100% - 40px),var(--max));margin:auto}
.section{padding:88px 0}
.section-soft{background:var(--soft)}
.site-header{
  position:sticky;
  top:0;
  z-index:1000;
  background:var(--red);
  border-bottom:1px solid rgba(0,0,0,.08);
  box-shadow:0 3px 16px rgba(0,0,0,.07);
}
.header-inner{height:84px;display:flex;align-items:center;gap:34px}
.brand-signature{
  display:flex;align-items:center;gap:10px;
  white-space:nowrap;line-height:1;
}
.brand-name{
  font-size:40px;font-weight:700;letter-spacing:-1.4px;
  color:#fff;text-transform:lowercase;
}
.brand-separator{
  color:rgba(255,255,255,.55);
  font-size:22px;
  font-weight:400;
}
.brand-slogan{
  font-size:15px;
  font-weight:600;
  letter-spacing:.1px;
  color:rgba(255,255,255,.78);
}
.main-nav{margin-left:auto;display:flex;align-items:center;gap:28px;font-weight:600;font-size:14px;color:#fff}
.main-nav a{color:#fff;transition:opacity .2s ease}
.main-nav a:hover{color:#fff;opacity:.72}
.nav-toggle{display:none;margin-left:auto;background:none;border:0;padding:8px}
.nav-toggle span{width:24px;height:2px;background:#fff;display:block;margin:5px 0}
.grid-2{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:52px}
.hero{padding-top:56px}
.hero h1{
  font-size:clamp(46px,5.8vw,76px);
  line-height:1.02;
  letter-spacing:-2.6px;
  margin:12px 0 26px;
  color:var(--heading-dark);
  font-weight:700;
}
.lead{font-size:22px;max-width:620px}
.eyebrow{
  display:inline-flex;
  align-items:center;
  width:max-content;
  max-width:100%;
  margin:0 0 18px;
  padding:8px 15px;
  border-radius:200px;
  background:var(--red);
  color:#fff;
  font-size:13px;
  line-height:1;
  font-weight:700;
  letter-spacing:.55px;
}
h2{
  font-size:clamp(32px,4vw,52px);
  line-height:1.08;
  letter-spacing:-1.6px;
  margin:0 0 20px;
  color:var(--heading);
  font-weight:700;
}
h3{font-size:22px;margin-top:0;color:#5f5f5f}
.section-intro{max-width:780px;font-size:18px;color:var(--muted)}
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:14px 24px;border-radius:var(--pill);font-weight:700;border:1px solid transparent;transition:.2s ease}
.btn-primary{background:var(--red);color:white}
.btn-primary:hover{background:var(--red-dark)}
.btn-outline{border-color:var(--red);color:var(--red);background:#fff}
.media-placeholder{
  min-height:480px;
  border-radius:var(--radius);
  background:linear-gradient(135deg,#f1f1f1,#e6e6e6);
  display:grid;place-items:center;text-align:center;color:#888;
  border:1px dashed #ccc;
}
.principles,.brand-grid,.channel-grid{display:grid;gap:18px;margin-top:36px}
.principles{grid-template-columns:repeat(3,1fr)}
.card,.brand-card,.channel-card{
  background:white;border:1px solid var(--line);border-radius:16px;padding:26px;
  box-shadow:var(--shadow)
}
.brand-grid{grid-template-columns:repeat(3,1fr)}
.brand-card a{display:inline-block;margin-top:14px;color:var(--red);font-weight:700}
.brand-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:18px}
.brand-strip span{padding:18px;border:1px solid var(--line);border-radius:12px;text-align:center;font-weight:700}
.channel-grid{grid-template-columns:repeat(5,1fr)}
.channel-card{display:flex;min-height:150px;flex-direction:column;justify-content:space-between}
.channel-card strong{font-size:19px}
.channel-card span{color:var(--red);font-weight:700;font-size:13px}
.section-contact{background:#f3ede7}
.site-footer{padding:54px 0 20px;border-top:1px solid var(--line)}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:40px}
.footer-grid>div{display:flex;flex-direction:column;gap:8px}
.footer-brand{font-size:34px}
.copyright{border-top:1px solid var(--line);margin-top:34px;padding-top:20px;color:var(--muted);font-size:13px}


/* Yöretat 2026 kurumsal görünüm */
.brand-card a,
.channel-card span{
  border-radius:var(--pill);
}

.brand-card a{
  padding:9px 15px;
  border:1px solid rgba(227,6,19,.28);
}

.channel-card span{
  display:inline-flex;
  align-self:flex-start;
  padding:8px 13px;
  border:1px solid rgba(227,6,19,.22);
  margin-top:16px;
}

.btn:hover,
.brand-card a:hover{
  transform:translateY(-1px);
}

.footer-signature{
  display:flex;
  align-items:center;
  gap:9px;
  flex-wrap:wrap;
}

.footer-signature .brand-name{
  font-size:30px;
}

.footer-signature .brand-slogan{
  font-size:12px;
}

.hero-copy > p:not(.eyebrow):not(.lead),
.section-intro,
.section p{
  color:#6e6e6e;
}


/* Tipografi ağırlık sınırı */
strong, b,
.main-nav,
.btn,
.eyebrow,
.channel-card strong,
.brand-card a,
.channel-card span,
.brand-strip span{
  font-weight:700;
}

/* Kırmızı vurgu bölümleri */
.red-band{
  background:var(--red);
  color:#fff;
  padding:72px 0;
}
.red-band-inner{
  max-width:920px;
}
.red-band h2,
.section-contact h2{
  color:#fff;
}
.red-band p,
.section-contact p{
  color:rgba(255,255,255,.84) !important;
}
.eyebrow-light{
  color:#fff;
  opacity:.82;
}
.red-band h2{
  max-width:820px;
}
.red-band p{
  max-width:760px;
  font-size:18px;
  margin-bottom:0;
}

.section-contact{
  background:var(--red);
  color:#fff;
}
.contact-inner{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:36px;
}
.contact-inner > div{
  max-width:780px;
}
.btn-light{
  background:#fff;
  color:var(--red);
  border-color:#fff;
  white-space:nowrap;
}
.btn-light:hover{
  background:#f7f7f7;
}


/* Header kırmızı varyasyon */
.site-header .brand-signature,
.site-header .main-nav{
  color:#fff;
}
.site-header .brand-signature:hover{
  opacity:.96;
}


/* İçerik dili v6 */
.hero-principle{
  margin-top:22px;
  color:#5e5e5e !important;
}
.hero-principle strong{
  font-weight:700;
}

.about-copy{
  max-width:920px;
  margin-top:34px;
}
.about-copy p{
  font-size:17px;
  margin:0 0 18px;
}
.manifesto-line{
  margin-top:28px !important;
  font-size:20px !important;
  color:#555 !important;
}


/* Üretimden Dünya Pazarlarına */
.production-section{
  background:#fff;
}
.production-grid{
  align-items:start;
}
.production-copy{
  max-width:760px;
}
.production-copy p{
  font-size:17px;
  margin:0 0 18px;
}
.production-points{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:14px;
  margin-top:34px;
}
.production-point{
  display:flex;
  gap:14px;
  padding:18px 0;
  border-top:1px solid var(--line);
}
.production-point h3{
  margin:0 0 6px;
  font-size:18px;
  color:#5e5e5e;
}
.production-point p{
  margin:0;
  font-size:14px;
  color:#747474;
}
.point-number{
  flex:0 0 auto;
  color:var(--red);
  font-weight:700;
  font-size:12px;
  padding-top:4px;
  letter-spacing:.5px;
}
.production-media{
  min-height:660px;
  position:sticky;
  top:112px;
}


/* Markalarımız v8 */
.brands-section{
  background:#fafafa;
}
.brand-feature-grid{
  display:grid;
  grid-template-columns:1.25fr 1fr 1fr;
  gap:18px;
  margin-top:42px;
}
.brand-feature{
  background:#fff;
  border:1px solid var(--line);
  border-radius:24px;
  padding:28px;
  min-height:460px;
  display:flex;
  flex-direction:column;
  box-shadow:0 8px 26px rgba(0,0,0,.035);
}
.brand-feature--nutarel{
  min-height:500px;
}
.brand-logo-wrap{
  min-height:72px;
  display:flex;
  align-items:center;
  margin-bottom:30px;
}
.brand-logo-wrap img{
  display:block;
  max-width:180px;
  max-height:58px;
  object-fit:contain;
  object-position:left center;
}
.brand-feature-content{
  display:flex;
  flex-direction:column;
  flex:1;
}
.brand-kicker{
  margin:0 0 9px !important;
  font-size:11px !important;
  font-weight:700;
  letter-spacing:.8px;
  color:var(--red) !important;
}
.brand-feature h3{
  font-size:32px;
  letter-spacing:-1px;
  margin:0 0 18px;
  font-weight:700;
}
.brand-feature p{
  color:#6d6d6d;
}
.brand-link{
  display:inline-flex;
  align-items:center;
  gap:8px;
  align-self:flex-start;
  margin-top:auto;
  padding-top:24px;
  color:var(--red);
  font-size:14px;
  font-weight:700;
}
.brand-link-muted{
  color:#999;
}
.brand-family{
  margin-top:26px;
  padding-top:34px;
  border-top:1px solid var(--line);
}
.brand-family-head{
  display:flex;
  align-items:flex-end;
  justify-content:space-between;
  gap:30px;
  margin-bottom:20px;
}
.brand-family-head .eyebrow{
  margin-bottom:0;
}
.brand-family-head > p:last-child{
  max-width:570px;
  margin:0;
  font-size:14px;
  color:#777;
}
.brand-family-grid{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:12px;
}
.brand-family-item{
  min-height:120px;
  padding:20px;
  background:#fff;
  border:1px solid var(--line);
  border-radius:18px;
  display:flex;
  align-items:center;
  justify-content:center;
  flex-direction:column;
  gap:12px;
}
.brand-family-item img{
  max-width:130px;
  max-height:42px;
  object-fit:contain;
}
.brand-family-item span{
  font-size:15px;
  font-weight:700;
  color:#666;
}


/* Markalarımız v9 – doğru marka mimarisi */
.brand-hero-card{
  margin-top:42px;
  background:#fff;
  border:1px solid var(--line);
  border-radius:26px;
  padding:34px;
  display:grid;
  grid-template-columns:220px 1fr;
  gap:34px;
  align-items:start;
  box-shadow:0 8px 28px rgba(0,0,0,.035);
}
.brand-hero-card .brand-logo-wrap{
  min-height:110px;
  margin:0;
  display:flex;
  align-items:flex-start;
}
.brand-hero-card .brand-logo-wrap img{
  max-width:190px;
  max-height:70px;
}
.brand-hero-copy h3{
  font-size:38px;
  font-weight:700;
  letter-spacing:-1.2px;
  margin:0 0 14px;
  color:#5f5f5f;
}
.brand-hero-copy p{
  max-width:760px;
}
.brand-family--primary{
  border-top:0;
  padding-top:18px;
  margin-top:18px;
}
.brand-family-grid--six{
  grid-template-columns:repeat(3,1fr);
}
.brand-family-grid--six .brand-family-item{
  min-height:145px;
}
.brand-family-item small{
  color:#8a8a8a;
  font-size:12px;
  text-align:center;
}


/* Satış Kanalları v10 */
.channel-grid--six{
  grid-template-columns:repeat(3,1fr);
}
.channel-grid--six .channel-card{
  min-height:235px;
  padding:28px;
}
.channel-logo-wrap{
  display:flex;
  flex-direction:column;
  align-items:flex-start;
  gap:16px;
  margin-bottom:18px;
}
.channel-logo-wrap img{
  max-width:150px;
  max-height:42px;
  object-fit:contain;
  object-position:left center;
}
.channel-grid--six .channel-card strong{
  font-size:22px;
  color:#5f5f5f;
}
.channel-grid--six .channel-card p{
  margin:0;
  font-size:15px;
  color:#737373;
  line-height:1.6;
}
.channel-card--store{
  background:#fff8f8;
  border-color:rgba(227,6,19,.16);
}


/* Bölüm üst başlıkları v11 */
.red-band .eyebrow,
.section-contact .eyebrow,
.eyebrow-light{
  background:#fff;
  color:var(--red);
  opacity:1;
}

/* İnce paragraf + seçici vurgu */
.hero-copy p,
.about-copy p,
.production-copy p,
.brand-hero-copy p,
.brand-family p,
.sales-channels-section p,
#natureal-magaza p,
.section-contact p{
  font-weight:400;
}

.hero-copy strong,
.about-copy strong,
.production-copy strong,
.brand-hero-copy strong,
.sales-channels-section strong{
  font-weight:700;
}

.text-link{
  color:inherit;
  text-decoration:none;
  border-bottom:1px solid rgba(227,6,19,.38);
  transition:border-color .2s ease, color .2s ease;
}

.text-link:hover{
  color:var(--red);
  border-bottom-color:var(--red);
}

.section-intro{
  font-weight:400;
}


/* Eyebrow renk düzeltmesi v12 */
.eyebrow{
  background: var(--red) !important;
  color: #fff !important;
}

.red-band .eyebrow,
.section-contact .eyebrow,
.eyebrow-light{
  background: #fff !important;
  color: var(--red) !important;
}

.eyebrow strong,
.eyebrow a,
.eyebrow span{
  color: inherit !important;
}


/* Natureal Fabrika Satış Mağazası v13 */
.natureal-store-section{
  background:#fff;
}
.natureal-store-grid{
  align-items:center;
}
.store-photo-wrap{
  overflow:hidden;
  border-radius:24px;
  border:1px solid var(--line);
  background:#f3f3f3;
  box-shadow:0 10px 30px rgba(0,0,0,.045);
}
.store-photo-wrap img{
  width:100%;
  height:auto;
  display:block;
}
.natureal-store-copy p{
  font-weight:400;
  color:#6f6f6f;
}
.natureal-store-copy strong{
  font-weight:700;
}
.store-details{
  margin-top:28px;
  display:grid;
  gap:16px;
}
.store-detail{
  padding-top:16px;
  border-top:1px solid var(--line);
}
.store-detail-label{
  display:block;
  margin-bottom:5px;
  color:var(--red);
  font-size:12px;
  font-weight:700;
  letter-spacing:.45px;
  text-transform:uppercase;
}
.store-detail address{
  font-style:normal;
  color:#666;
}
.store-detail a{
  color:#555;
  font-weight:700;
}
.store-detail a:hover{
  color:var(--red);
}


/* İletişim & Footer v14 */
.section-contact{
  background:var(--red);
  color:#fff;
}
.section-contact h2{
  color:#fff;
}
.contact-intro{
  max-width:760px;
  margin-bottom:34px;
  color:rgba(255,255,255,.84) !important;
}
.contact-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  border-top:1px solid rgba(255,255,255,.24);
  border-left:1px solid rgba(255,255,255,.24);
}
.contact-card{
  min-height:170px;
  padding:26px;
  border-right:1px solid rgba(255,255,255,.24);
  border-bottom:1px solid rgba(255,255,255,.24);
  display:flex;
  flex-direction:column;
  align-items:flex-start;
  justify-content:flex-start;
  gap:8px;
}
.contact-card,
.contact-card p,
.contact-card address,
.contact-card a{
  color:#fff;
}
.contact-card address{
  font-style:normal;
  line-height:1.6;
}
.contact-card a{
  font-weight:400;
}
.contact-card a:hover{
  opacity:.78;
}
.contact-label{
  font-size:13px;
  font-weight:700;
  letter-spacing:.45px;
  text-transform:uppercase;
  color:#fff;
  margin-bottom:3px;
}
.contact-card a[href^="https://wa.me"]{
  margin-top:4px;
  font-weight:700;
  text-decoration:underline;
  text-underline-offset:3px;
}

.footer-grid-final{
  grid-template-columns:2fr 1fr 1fr;
}
.footer-about p{
  max-width:430px;
  color:#777;
}
.footer-legal{
  margin-left:auto;
}


/* Footer logo renk düzeltmesi v15 */
.site-footer .brand-name{
  color: var(--red) !important;
}
.site-footer .brand-separator{
  color: #b7b7b7 !important;
}
.site-footer .brand-slogan{
  color: #777 !important;
}



/* Genel temizlik & simge revizyonu v16 */

/* Marka imzası ayraç: dikey çizgi */
.brand-signature{
  gap:12px;
}
.brand-separator{
  display:inline-block;
  width:1px;
  height:34px;
  background:rgba(255,255,255,.48);
  font-size:0;
  line-height:0;
}
.site-footer .brand-separator{
  background:#cfcfcf !important;
  height:30px;
}

/* Prensip kartları */
.principles{
  margin-top:34px;
}
.principle-card{
  position:relative;
  padding-top:28px;
}
.principle-icon{
  width:54px;
  height:54px;
  display:flex;
  align-items:center;
  justify-content:center;
  margin-bottom:14px;
}
.principle-icon img{
  width:44px;
  height:44px;
  display:block;
}
.principle-card h3{
  margin-bottom:14px;
}

/* Kart metinlerinde nefes */
.card p,
.brand-feature p,
.brand-hero-copy p,
.channel-card p,
.production-point p,
.store-detail address,
.store-detail a,
.contact-card p,
.contact-card address{
  line-height:1.72;
}

/* Footer düzeni küçük toparlama */
.footer-about p{
  margin-top:18px;
}

/* Başlık gri tonlarını biraz dengeli tut */
.hero h1{
  color:#656565;
}
h2{
  color:#696969;
}
h3{
  color:#606060;
}


/* Gerçek hero görselleri v17 */
.hero-media{
  overflow:hidden;
  border-radius:24px;
  background:#f3efe8;
  min-height:0;
}
.hero-media picture,
.hero-media img{
  display:block;
  width:100%;
}
.hero-media img{
  height:auto;
  aspect-ratio:16 / 9;
  object-fit:cover;
  object-position:center;
}


/* Hero v18 – görsel tam alan + sol metin */
.hero{
  padding:34px 0 58px;
}
.hero .container{
  width:min(calc(100% - 40px),var(--max));
}
.hero-card{
  position:relative;
  min-height:610px;
  overflow:hidden;
  border-radius:28px;
  background:#f4efe8;
  border:1px solid rgba(0,0,0,.04);
}
.hero-media{
  position:absolute;
  inset:0;
  border-radius:0;
  overflow:hidden;
  background:#f4efe8;
}
.hero-media picture,
.hero-media img{
  width:100%;
  height:100%;
  display:block;
}
.hero-media img{
  object-fit:cover;
  object-position:center center;
  aspect-ratio:auto;
}
.hero-overlay{
  position:absolute;
  inset:0;
  z-index:1;
  background:
    linear-gradient(
      90deg,
      rgba(255,255,255,.99) 0%,
      rgba(255,255,255,.95) 25%,
      rgba(255,255,255,.70) 39%,
      rgba(255,255,255,.18) 52%,
      rgba(255,255,255,0) 64%
    );
}
.hero-copy{
  position:relative;
  z-index:2;
  width:min(48%,610px);
  min-height:610px;
  padding:64px 0 58px 48px;
  display:flex;
  flex-direction:column;
  justify-content:center;
  align-items:flex-start;
}
.hero h1{
  margin:12px 0 24px;
  font-size:clamp(48px,5.1vw,70px);
  line-height:1.00;
  letter-spacing:-2.8px;
  color:#646464;
  font-weight:700;
}
.hero .lead{
  max-width:570px;
  margin:0 0 18px;
  font-size:21px;
  line-height:1.55;
  color:#666;
}
.hero .lead strong{
  font-weight:600;
}
.hero-summary{
  max-width:560px;
  margin:0;
  font-size:16px;
  line-height:1.75;
  color:#707070 !important;
  font-weight:400;
}
.hero .actions{
  margin-top:30px;
}
.hero-outline{
  background:rgba(255,255,255,.70);
}



/* Nutarel benzeri panel detayları v21 */
.decor-shell{
  position:relative;
  overflow:hidden;
  background:#fff;
  border:1px solid var(--line);
  border-radius:28px;
  padding:46px 40px 42px;
}

.decor-shell::before{
  content:"";
  position:absolute;
  top:0;
  left:32px;
  width:82px;
  height:6px;
  border-radius:0 0 10px 10px;
  background:var(--red);
  z-index:1;
}

.decor-shell::after{
  content:"";
  position:absolute;
  top:-34px;
  right:-34px;
  width:140px;
  height:140px;
  border-radius:50%;
  background:rgba(227,6,19,.08);
  z-index:1;
}

.decor-shell > *{
  position:relative;
  z-index:2;
}

/* Hero dekorları */
.hero-card{
  border-radius:28px;
}
.hero-card::before{
  content:"";
  position:absolute;
  top:0;
  left:48px;
  width:82px;
  height:6px;
  border-radius:0 0 10px 10px;
  background:var(--red);
  z-index:3;
}
.hero-card::after{
  content:"";
  position:absolute;
  top:-42px;
  right:-42px;
  width:165px;
  height:165px;
  border-radius:50%;
  background:rgba(227,6,19,.08);
  z-index:1;
  pointer-events:none;
}

/* Existing hero overlay/content layers remain above */
.hero-overlay{
  z-index:1;
}
.hero-copy{
  z-index:4;
}
.hero-media{
  z-index:0;
}

/* Panel iç boşluk dengeleri */
#hakkimizda .section-intro,
#markalarimiz .section-intro,
#satis-kanallari .section-intro{
  max-width:980px;
}

#natureal-magaza .natureal-store-copy,
#uretim-ihracat > div:first-child{
  position:relative;
  z-index:2;
}


/* Üretim & ihracat gerçek görsel v22 */
.production-media{
  min-height:660px;
  position:sticky;
  top:112px;
  overflow:hidden;
  border-radius:24px;
  background:#f4f4f4;
  border:1px solid var(--line);
}
.production-media img{
  width:100%;
  height:100%;
  min-height:660px;
  display:block;
  object-fit:cover;
  object-position:center;
}